Agreed 100%. I just saw the ad. "Custom Shop", but no SRT? Sounds more like a gimmick to me. Sadly, SIG does that a lot. Lots of flash, but not a lot of "upgrades". Example, I have a P229 Elite. It's a Legion, but $150 less because It doesn't have a Legion logo on the grip.My 2¢... the grips and sights are definitely upgrades. But the bling does nothing for me... if you kept the shiny controls and give me the SRT instead, I'd be interested. Also, when did Sig remove the MSRP from their site?